In total we had 101 entries from 24 different countries, 28 are selected Startup for 12 countries, here is the list of 28 projects selected for March 11:

3999
Actimos
Adaptive Networks
Atlas CT
Campfire
Floobs
GravityZoo
Haploid
Hiogi
Ikodz
Lastminute.com
Locle
Masabi
Mippin
MMTRG Studio
Mobile Tracing Service
Mobinear
Mobshop
Movidia
Nulaz
Pikkoo
RingRing Media
SoSoftware
TexoMobile
V3D
V4x
Webwag
Yoose

9:00- 9:10 Welcome to the 3rd edition
Christophe Romei servicesmobiles.fr

9:10-9:30 Keynote: Useful, Used, Usable
Raphael Grignani Design Manager Nokia Design - Service & UI

9:30-9:50 (20mn) Zoom and Analysis on the market of European and US mobile services Thomas Husson, Senior Analyst, Consumer Product & Strategy, Forrester Research

9:50-10:30 (40mn) How to benefit from mobile widgets? Zoom on usages and market Forrester Research/ review

- Compare usage figures
- Assess the importance of the segmenting and of the context!
- Different possible strategies
- How is the market education done: mainly the brands, press agencies and users?
- Market offer

Speaker:
Ludovic Le Moan Founder/COO Goojet
Laurent Fournier General Manager France Qualcomm
Florent Pitoun CEO WebWag
David Nahmani, Director, UGC and communities Orange

10:30-11:10 (40mn) Mobile advertising in 2009: crisis or not crisis? Zoom on usages and market Forrester Research/ review. Moderator: Frederic Dumeny Head Development Europe Motricity

- Analysis of the key factors of success
- Assessment of usages and consumer’s understanding
- Structuring of the offer and of the value creation chain
- How to make best use of the possibilities of mobile advertising for communities?
- Best Practices: analysis of the best campaigns

Speakers:
Sandrine Blanchet MSA Mobile EMEA Microsoft Advertising
Gonzague de la Tournelle Head of Nokia Interactive
Franck Joly Head of Digital Advert
Nicolas d’Hueppe CEO Cellfish Media France

11:10-12:10 (50mn) Social networks at the heart of the mobile Zoom on usages and market Forrester Research/ review. Moderator: Jerome Bouteiller Journalist and co-author “Bienvenue sur Facebook ! Le mode d’emploi”

Smart Card Server Demo 8mn (Gemalto)

- Assess the function and the potential of social networks
- Why is this a major stake for the actors of this industry?
- Which are the users’ expectations? The trends in usages?
- Which are the obstacles to the growth of mobile social networks?
- How to include networks in the marketing strategy so as to create the customer loyalty?
- Provide the same mobile user experience as on the web, how to do it?
- How to make best use of the possibilities of mobile advertising for communities?
- New developments: social shopping mobile!

Speakers :
Benoit Roumagere Mobile Services Marketing Lead Microsoft
Mickaël Rémond CEO,  Process One
Alexandre SZYDA Multimedia Marketing Manager Gemalto

12:10-13:40 Cocktail (1h30)

13:40-14:30 (50mn) 2 platforms 2 strategies: iPhone/Android ! Zoom on usages and market Forrester Research/ review. Moderator: Eric Le Yavanc Chief Editor BusinessMobile.fr

- Basic principles to understand these Platforms
- Existing and future economic models!
- 2 different philosophies?
- What use is to be present on both platforms
- Reappraisal of the operator portals by AppStore, Android Market and Nokia Ovi
- How will they evolve?
- Stakes, ROI
- And the others…

Speakers:
Jeremy Engel Founder, Visuamobile
Florent Stroppa Director of Product Management Voxmobili
Stephane Delbecque Mobile Product Manager Six Apart
Mik Bry Mobile Lead Developer Seesmic

14:30-15:30 (60mn) M-commerce: opportunities at the market reality. Zoom on usages and market Forrester Research/ review. Moderator: François Ziserman Founder of Araok

- Consumers, are they ready?
- The 2008 m-commerce is the 2000’s e-commerce?
- Are Mobile user interfaces operational?
- The value creation chain of the m-commerce, ready to transform?
- The search on mobile, does advertising play a part in the development of the m-commerce?
- Guidelines to build a successful m-commerce strategy

Speaker:
Christophe Léon Ex Marketing Manager Voyages-sncf.com
Laurent Meyer, Head of Telcos-Media markets Novedia
Olivier Milcent Business Director France MoMac
Mokhtar Bouchelaghem CEO Sofialys
Alexandre Azzopardi, Managing Director at Novedia Agency

15:30-16:10 (40mn) Networking pause

16:10-17:10 (60mn) Start-up Mobile programs (introduction to the next day) Zoom on usages and market Forrester Research/ review. Moderator: Franck Perrier Consultant, Co-founder Eyeka

- Review, strengths/weaknesses, what is a Startup program?
- What innovations do they look for?
- How do they assess startups which they rely on?
- What position do they have in their R&D policy?
- And what if we reconsider the financing of StartUps?
- Which were the yesterday’s promising StartUps: reason of success and failure?
- Which is the nature of partnerships?
- Tomorrow’s future, is it predictable?

Speaker:
Lubomira Rochet Startup Program manager, Microsoft
Laurent Chiozzotto Program Manager Sartup Sun
Raphael Gourmot Start-up program Manager Orange Partner
Stephanie Hajar Investment Manager SFR Developpement

17:10-17:30 Next generation mobile application for passengers
SITA Lab is dedicated to research & development from the Air Transport industry. In this short demo, SITA Lab will present its latest mobile applications designed for smart phones, providing contextual and live services to passengers.

March 11, 2009

9:30 Introduction Panorama behavior mobile media and application to the mobile Internet Sylvain Bethenod Telecoms Department Director Mediametrie

9:40 Jacques Froissant Altaide
One of the success keys for a StartUp: recruitment

10:00 Presentation of 5 European Startups in 8mn

10:50 Frédéric Rombaut Manager Qualcomm Ventures Europe
Investment before, during, after within a StartUp………

11:10 Presentation of 5 European Startups in 8mn

12:00 Helene Cosenza Axance
How to know and understand your users?

12:20 Pause / Lunch / Networking

13h50 Patrick Dalez Business Development Forum Nokia
Understand how the mobile development tools of tomorrow

14:10 Presentation of 5 European Startups in 8mn

15:00 Philippe Jeudy CEO Altaide Valley
Succeed one’s establishment in the US………

15:20 Presentation of 5 European Startups in 8mn

17:00 Olivier Ezratty
Management: Influence area for the Start Up?

17:20 Presentation of 5 European Startups in 8mn

18:10 Close Up (waiting for confirmation)

Conference and speeches
The first day will keep the conference and speech format, here are the round-tables with 35 speakers. A summary before every theme will zoom the usages and the market. For the moment the companies having confirmed their presence are Microsoft,Voxmobili, Goojet, Orange, Gemalto, MySpace, Nokia Interactive, Amobee, Miyowa, Qualcomm, SBW Paris, SFR, Cellfish Media, Motricity, Visuamobile, Six Apart,Bluenove, Novedia, MoMac, Sofialys, ……..
Keynote : Useful, Used, Usable
Zoom and Analysis of the European and US market
Advertisement on mobile and Widgets: taking off?
Web Mobile: Social networks within the mobile
2 platforms 2 strategies: iPhone/Android!
M-commerce: Opportunities at the market reality!
Mobile Start-up programs: Support the growth of the innovating start-ups!
Keynotes: Close up / Remarks
Zapping of the Startup Mobile
The second day will be devoted to the Zapping of the European Mobile Startups of 5 countries (30) introduced during 8 min (to subscribe, click here), speeches will be marked by 6 lectures of investment, development, marketing and communication professionals.
To follow the evolution, subscribe to the RSS lemobile20 news thread

The first  tickets
If you want to be a Sponsor, a Speaker, send an email to event (@) lemobile2.0.fr

The preparation for the 3rd edition of the le mobile 2.0 conference begins, this year it will last 2 days on the theme of “Useful, Usable, Used”, 1 day with conferences focused on mobile services meeting their public! About advertisement and Widgets, social networks, iPhone and Android, M-commerce and experience of the users.

The 2nd day will have the same format as the Zapping 2007, but during the whole day! The presentation of European startups in 8 min., with speeches of investment, development, marketing and communication professionals. The site lemobile20.com (version French )

If you wish to be a Sponsor, Speaker, take part at the Zapping, send an email to event (@) lemobile2.0.fr

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